![]() ![]() To help you choose the best shade for you, select the shade that matches your undertone (C = Cool, W = Warm, N = Neutral). ![]() Then, choose the shade in that category that most closely matches your skin tone. First, choose from the shade category (Fair, Light, Medium, Tan, Deep) that best suits you. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.Select the shade that most closely complements your skin tone and undertone. Her audience spans the globe and comprises many of its most famous faces, who rely on her unique vision of individual beauty to amplify their own. Soare’s gift as artist and entrepreneur is complemented by an ease and grace with customers with whom she connects daily in video tutorials and personal appearances around the world. Her capacity for driving growth through innovation and organizational focus on customers has become a hallmark of her leadership and the ABH brand. Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. In 1990, she introduced a new “brow-shaping” service to clients-later patented as the “Golden Ratio” method-that has gone on to become a staple service and enduring new category in modern beauty. Soare immigrated to the US from Romania without language skills or financial means instead she leveraged a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty.
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